Insights
2 min read

When should you bring a public artist into your project?

The single biggest factor in what a public art budget buys is timing. Here is what changes at each project stage, from masterplan to variation.

Daniel Giuffre holds up a dark brick sample at a kitchen bench while the architects and Rick Vermey look on, drawings and sample boxes across the table

Clients often ask what budget they need for a public artwork. The honest answer is that the number matters less than the date. The same budget buys dramatically different outcomes depending on when the artist joins the project.

At masterplan or DA stage: the artwork can be the building

When an artist is in the room before the design locks, the artwork can live inside elements the project already has to build. A facade becomes a patterned facade. A screen becomes a signature. An entry soffit becomes the reason people photograph the address.

Four people at a studio kitchen bench with boxes of brick samples from Brickworks in front of them, smiling at the camera
Choosing the brick before the wall is drawn. Brick selection for Waterford at MJA Architects, November 2019: Daniel Giuffre, Ash Blackwell of MJA Architects, Rick Vermey and Philip Lin of Linic Property Group. When the artist is at this table, the artwork and the building are the same order.

At Queenslea, an aged care development in Claremont, the artwork is cast into the precast concrete panels and laid into the brickwork itself. The patterns draw on the domestic world the residents grew up in, pressed metal ceilings, decorative brickwork, crocheted squares, returned at the scale of architecture. Because the work is the facade, the art budget bought pattern, meaning and craft rather than a separate structure with its own footings, engineering and program.

This is the stage where percent for art money works hardest. The artwork shares the building's structure, trades and program, so almost all of the budget reaches the design and the making.

Looking up the full height of the diamond patterned precast concrete artwork panels at Queenslea, Claremont
Queenslea, Claremont. The pattern is cast into the precast concrete panels themselves, so the artwork arrived on site as part of the facade package. Daniel Giuffre and Rick Vermey with Hassell, for Oryx Communities, 2020.

During design development: still good, less room

Once the architecture is resolved but not yet documented, integration is still possible but the artwork must fit around decisions already made. This is where screens, canopies and applied works tend to land. The results can be excellent. Windswept, at Alkimos College, wraps the west facade of the Performing Arts Centre in tilting perforated panels and gives the building its public face. But the coordination effort is higher, and coordination costs money that could have been craft.

Two wings of the perforated Windswept screen cross in warm light, casting diamond shadows on the brick below
Windswept at Alkimos College, by Daniel Giuffre and Rick Vermey with T&Z Architects. A design development commission that still became the face of the building.

After construction starts: everything is a variation

An artwork introduced once the builder is on site competes with a locked program and a committed structure. Penetrations, fixings and loads all become variations, priced accordingly. It is still done, and done safely, but a meaningful slice of the art budget goes to working around the building rather than into the work itself.

On Anemoi in Fremantle, the artwork was delivered inside a live construction program, which meant point cloud scanning the as-built structure and locating the post tensioning strands in the slab before anything could anchor. That work is invisible in the finished piece, and it was only possible to absorb because the collaboration with the architects, contractors and fabricators was set up properly. Not every project gets that lucky.

Rick Vermey and Daniel Giuffre in high visibility vests standing inside the triangulated aluminium frame of Anemoi on the workshop floor at Denmac
Rick Vermey and Daniel Giuffre inside the Anemoi frame at Denmac, 2018. The geometry had to match a corridor that already existed.

The rule of thumb

Earlier is cheaper, and earlier is better. At masterplan stage the artwork can live in the building's own budget lines. After construction starts, everything is a variation.

The first conversation costs nothing, and it is most valuable before there is a brief. If you have a condition, a site, or just a hunch that the project deserves more than a compliance line item, that is the right moment to talk.

Start the conversation, or see how integrated commissions play out in the work index.

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